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    <loc>http://adamcale.co.uk/past</loc>
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    <lastmod>2021-10-02</lastmod>
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  <url>
    <loc>http://adamcale.co.uk/present</loc>
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    <lastmod>2022-08-07</lastmod>
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  <url>
    <loc>http://adamcale.co.uk/future</loc>
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    <lastmod>2020-06-10</lastmod>
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    <loc>http://adamcale.co.uk/work</loc>
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    <priority>1.0</priority>
    <lastmod>2020-06-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1589795713516-0FKD2F9R90MJA3YEYZQD/Fixter_Website-Hero_For-web.jpg</image:loc>
      <image:title>Work - Fixter</image:title>
      <image:caption>Providing a friendly face within the notoriously intimidating car service, maintenance and repair sector with a lifestyle focused brand that has an automotive twist. Studio: The Allotment</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1589210029692-JEXGHZ2W2G3FX5JPEZ0P/Adam+Cale_Freelance+Portfolio_2019_Finished60.jpg</image:loc>
      <image:title>Work - Dimora Italia</image:title>
      <image:caption>Capturing the spirit of Italy in an identity for a luxury holiday rental business that focuses on quality and authenticity. Studio: Open Agency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1589451116794-FSU989F504N5BAR0XVUX/TDS_Badge_For-web.jpg</image:loc>
      <image:title>Work - The Donkey Sanctuary</image:title>
      <image:caption>Positioning donkey foster carers as guardian angels with a campaign and identity that champions the cause and reflects the tremendous level of dedication, care and compassion required to rehome a donkey. Studio: The Allotment</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1589798124359-RM2OE4ZPC4AP4W9D2CED/ZSL_Hero-Graphic_For-web.jpg</image:loc>
      <image:title>Work - Zoological Society of London</image:title>
      <image:caption>Bringing the international wildlife crisis closer to home to help raise awareness of ZSL as a global conservation charity, rather than just the body behind the iconic London Zoo. Studio: The Allotment</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1588771997131-Z7BYSQUS01HSQMAGPVJE/Adam+Cale_Freelance+Portfolio_2019_Finished54.jpg</image:loc>
      <image:title>Work - Wonkhe</image:title>
      <image:caption>Creating a brand with a range of voices for a platform known for challenging the status quo in its provision of diverse, trusted and expert analysis on higher education policy. Studio: Open Agency</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1589380810242-W3VH1OOOAJXI1H69IOIR/Mischief_Design_Ident_FOR-WEB.gif</image:loc>
      <image:title>Work - Mischief</image:title>
      <image:caption>Reflecting the personality of an acclaimed comedy troop with an identity that lives up to its name. Studio: Open Agency</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1589796734108-J690GKPUM3FM7ADGE8KK/Royal-Parks-Half_Hero-Graphic_For-web.jpg</image:loc>
      <image:title>Work - Royal Parks Half</image:title>
      <image:caption>Putting nature at the centre of a campaign that looks to go beyond promoting a race, and get people to embrace London’s beautiful green spaces. Studio: Open Agency</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1591805085147-P8R357OOUUD3B7M9VRWL/AC_Christmas-card-2019_For+web.jpg</image:loc>
      <image:title>Work - Christmas cards</image:title>
      <image:caption>Wishing clients and collaborators a Merry Christmas with an annual festive postcard.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1589794076937-DGGKXONMO5SCTR8UZJM2/Air-Business_Stationery_For-Web.jpg</image:loc>
      <image:title>Work - Air Business</image:title>
      <image:caption>Placing the focus on exceptional service and relationships with a rebrand designed to help the UK’s leading publication subscription and distribution management service stay relevant in a changing marketplace. Studio: The Allotment</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55b62e5de4b089e1161eba1c/1589212093406-WXG8ZCNSO1SIO9UXG01P/ezgif.com-optimize_2.gif</image:loc>
      <image:title>Work - Epilepsy Society</image:title>
      <image:caption>Creating cut-through with a surprisingly playful campaign that helps raise awareness of epilepsy and the actions to take if you see someone having a seizure. Studio: Open Agency</image:caption>
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